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PRIDE

PRIDE 2025 provides an opportunity to celebrate and raise awareness about sexual health.

This year’s theme Take PRIDE in your sexual health invites individuals and organisations to take part and promote inclusive, empowering, and informed conversations around sexual health.

Launch date: 12 June 2025
Duration: Throughout Summer 2025, aligned with PRIDE events across Northern Ireland
Theme: Take PRIDE in your sexual health
Hashtags: #SexualHealthNI, #TakePrideNI

Follow us to stay up to date with this initiative:

 

Access the event toolkit below for key messaging, ideas on how to participate, marketing materials (including social media posts, posters, banners, flyers), and additional online resources to help you promote PRIDE 2025:

  • Event objective and messaging

    Theme: Take PRIDE in your sexual health

    Dates: Summer 2025

    Published by: Public Health Agency, Communications

    About the toolkit: This toolkit is designed to help you get involved and promote PRIDE 2025 effectively. With a focus on sexual health awareness, this year’s theme encourages everyone to celebrate PRIDE by taking ownership of their sexual health and supporting inclusiveness in their communities.

    Who is this toolkit for? This toolkit is for individuals, community groups, advocates, and organisations who want to actively engage with and promote the PRIDE 2025 campaign.

     

    1. Objective

    To celebrate PRIDE while promoting confidence and knowledge around sexual health by:

    • Signposting to existing supports and services
    • Reducing stigma
    • Empowering individuals to seek and share information

    This aligns with Objective Five of the Sexual Health Action Plan 2023-26, which aims to create an environment where people feel confident in seeking and sharing information about their sexual health.

     

    2. Key messages to share

    • Talk openly, live openly: Open conversations help reduce stigma and empower people to make informed choices about their sexual health.
    • Sexual health is health: Sexual health is a vital aspect of overall well-being, and discussions should be open, supportive, and non-judgmental.
    • Empowering individuals, especially youth: Encourage individuals to talk to young people and help them make informed, empowered decisions about their sexual health.

     

    3. How to participate

    Promotional strategies to help you engage your audience and boost participation during PRIDE:

    Collaborate with partners

    • Work with local LGBTQ+ groups, schools, influencers, clinics, and PRIDE organisers.
    • Share PRIDE event schedule and encourage others to attend or participate in online discussions or workshops.
    • Cross-promote events and messaging on social media to extend the campaign’s reach.

    Host or attend PRIDE events

    • In-person events: Host community workshops, panel discussions, information stalls/tables or outreach activities to facilitate open conversations. [collaborate with healthcare professionals to address common sexual health concerns].
    • Virtual events: Organise webinars, live Q&As, virtual peer talks focused on sexual health.
      Examples include HIV awareness sessions or sexual health myth-busting panels.

    Share stories, testimonials

    • Share personal stories or experiences from people who have benefited from open conversations about sexual health [young people, healthcare professionals, or advocates].
    • Feature voices from the community: young people, healthcare providers, or advocates.
    • Share quotes, clips, or video stories on your social media platforms.

    Create engaging content

    • Encourage local creators or youth groups to submit video messages, or reels on:
      • ‘What does Taking PRIDE in your sexual health means to you?’
      • Highlight ‘What are the topics you wish we could talk about more?’
    • Highlight support services in fun, positive ways that resonate with LGBTQIA+ audiences.

     

    4. Marketing materials

    This section includes assets and resources you can use to promote PRIDE 2025 online and offline.

    Social media posts

    Ready-to-use content (social media posts, images) for Facebook, Instagram, X, LinkedIn, websites. Use the sample schedule below or tailor content to your audience. All graphics are available for download in the Social media posts TAB below

    Hashtags to use

    • #TakePRIDENI
    • #SexualHealthNI

    Posters, flyers, web/email  banners

    Print/download-ready materials for public areas, PRIDE stalls/tables, clinics, schools, and workplaces are available to download.
    Poster theme: “Take PRIDE in your sexual health”

    All graphics are available for download in the Flyers, posters, banners TAB below

     

    5. Additional resources

  • Social media posts

    #TakePrideNI social media graphics to be used during the Summer 2025

    Ready-to-use content (posts, images) for Facebook, Instagram, X, LinkedIn, websites. Use the sample schedule below or tailor content to your audience.

    Date Graphics Caption and hashtags
    Thursday 12 June @4pm The PHA are encouraging everyone to Take PRIDE in their sexual health during this year’s PRIDE Festivals and beyond.

    You can find out more at www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 19 June @4pm Testing for STIs is free and can be done from home through online testing or by visiting your local clinic. It is important not to delay in seeking advice and taking this test if you feel you have been at risk. The earlier the condition is diagnosed the more successful treatment is likely to be. You can get a free home testing kit for STIs and HIV at www.sh24.org.uk

    www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI

     
    Thursday 26 June @4pm In Northern Ireland we are working towards eliminating HIV transmission.

    Frequent HIV testing, the offer of #PrEP among those eligible, together with prompt treatment among those diagnosed, remain key to ending HIV transmission by 2030.

    HIV prevention hinges on early diagnosis and treatment. Testing is key to this.

    Testing is available at www.sh24.org.uk

    You can find out more at www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 3 July @4pm The PHA are encouraging everyone to Take PRIDE in their sexual health during this year’s PRIDE Festivals and beyond.

    You can find out more at www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 10 July @4pm Treatment for HIV also helps stop transmission – if you are on effective treatment, you can’t pass it on

    Testing is available at www.sh24.org.uk

    www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 17 July @4pm If you are #sexuallyactive it is important to help protect yourself:
    • always use a condom;
    • limit your number of sexual partners;
    • avail of vaccines and support services;
    • get tested quickly if you think you; might be at risk of a STI.For more info see www.sexualhealthni.info#SexualHealthNI #TakePrideNI
    Thursday 24 July Press release issued
    Thursday 24 July @4pm The PHA are encouraging everyone to Take PRIDE in their sexual health during this year’s PRIDE Festivals and beyond.

    You can find out more at www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 31 July @4pm Reasons to have an HIV test
    • Have a new sexual partner
    • Have had unprotected sex
    • Have paid for sex
    • Have shared injecting drug equipmentTesting for HIV is free and involves a simple blood test. It can be done from home through an online testing kit or by visiting your local clinic.You can get a free home testing kit for HIV at www.sh24.org.ukwww.sexualhealthni.info#SexualHealthNI #TakePrideNI
    Thursday 7 August @4pm Testing for STIs is free and can be done from home through online testing or by visiting your local clinic. It is important not to delay in seeking advice and taking this test if you feel you have been at risk. The earlier the condition is diagnosed the more successful treatment is likely to be. You can get a free home testing kit for STIs and HIV at www.sh24.org.uk

    www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 14 August @4pm In Northern Ireland we are working towards eliminating HIV transmission.

    Frequent HIV testing, the offer of #PrEP among those eligible, together with prompt treatment among those diagnosed, remain key to ending HIV transmission by 2030.

    HIV prevention hinges on early diagnosis and treatment. Testing is key to this.

    Testing is available at www.sh24.org.uk

    You can find out more at www.sexualhealthni.info

    #SexualHealthNI #TakePrideNI
    Thursday 21 August @4pm Reasons to have an HIV test
    • Have a new sexual partner
    • Have had unprotected sex
    • Have paid for sex
    • Have shared injecting drug equipmentTesting for HIV is free and involves a simple blood test. It can be done from home through an online testing kit or by visiting your local clinic.You can get a free home testing kit for HIV at www.sh24.org.ukwww.sexualhealthni.info#SexualHealthNI #TakePrideNI
    Thursday 28 August @4pm If you are #sexuallyactive it is important to help protect yourself:
    • always use a condom;
    • limit your number of sexual partners;
    • avail of vaccines and support services;
    • get tested quickly if you think you; might be at risk of a STI.For more info see www.sexualhealthni.info#SexualHealthNI #TakePrideNI

     

  • Flyers, posters, email signature and web banner

    These print and digital materials were designed to promote PRIDE in public areas, PRIDE stalls/tables, clinics, schools, and workplaces.

    Poster theme: “Take PRIDE in your sexual health”

    Download below:

    Poster name How to use
    PRIDE 25 Advertisement A5 Insert
    (for PRIDE magazine)    		 Small format flyer perfect for handing out at events, inserting in information packs or displaying in waiting rooms.
    PRIDE 25 Belly poster A3

    BPRIDE 25 Belly Poster A4

    		 Designed to be wrapped around poles, barriers, or railings.
    PRIDE 25 Poster A3

    PRIDE 25 Poster A4

     

    		 Standard poster for walls, noticeboards, clinic entrances, school bulletin boards, staff rooms.
    PRIDE 25 Social media graphic

     

    		 Optimised for sharing on social media platforms (Instagram, Facebook, X)
    PRIDE 25 Web banner And email signature Add to websites, newsletters, email footers to spread the message.

     

  • Press release

    The official press release will be issued on Thursday 24 July at 9am. You can access a copy of it on the News page of the Public Health Agency website.

  • PRIDE around Northern Ireland

    Find out about parades, workshops, pop up testing clinics happening during PRIDE around Northern Ireland. For the most accurate and up-to-date information, please refer to the official websites or social media pages of each event.

    Belfast Pride Festival 2025
    Dates: Friday, 18th July to Sunday, 27th July 2025
    Pride Day and Parade: Saturday, 26th July 2025
    Description: Featuring over 150 events across ten days, the centrepiece is the Pride Parade, which commences at 1:00 PM on 26th July. belfastpride.com

    Causeway Pride
    Date: 2nd August 2025
    Location: Causeway Coast area
    Description: Causeway Pride aims to bring together the community in celebration of LGBTQ+ identities. glitterbeam.co.uk

    Foyle Pride Festival
    Dates: 23rd to 24th August 2025
    Location: Derry/Londonderry
    Description: Celebrating its 32nd anniversary, Foyle Pride represents the LGBTQ+ community in the North West and includes a parade and festival on Saturday, 23rd August. velvet-club.com

    Mid and East Antrim Pride
    Date: Saturday, 28th June 2025
    Location: Ballymena
    Description: This inaugural Pride event in Ballymena aims to celebrate diversity and promote inclusivity within the community. www.gayprideshop.co.uk

    Omagh Pride
    Date: 14th June 2025
    Location: Omagh
    Description: Omagh Pride is set to celebrate the LGBTQ+ community with various events and activities. www.gayprideshop.co.uk

    Walk-in Clinic – Full STI Testing
    Tuesday 22nd July 5.30-8PM
    15 Union Street, Belfast, BT1 2JF
    Not accessible
    Facilitated by Royal Victoria Hospital GUM clinic. Get tested for HIV, Hep B&C, Syphilis, Chlamydia & Gonorrhoea. Get a referral to the PrEP clinics. No vaccines or treatment available. No appointment necessary, but limited availability on a first-come, first-served basis.  https://www.rainbow-project.org/event/fullstitest/

    Walk-in Clinic – Rapid HIV & Syphilis Testing at the Sauna
    Wednesday 23rd July 6-9PM
    Outside Leisure (Sauna), 1-5 Donegall Lane, Belfast BT1 2LZ
    Not accessible (no lift, steep staircase entryway, no accessible bathroom)
    Free, non-judgemental and friendly walk-in rapid HIV & syphilis testing for men who are gay, bisexual or have sex with men, and transgender or non-binary people. Know your HIV & Syphilis status with 99% accuracy within ten minutes of being tested.  https://www.rainbow-project.org/event/rapidclinicsauna/

    For your calendar: 

    • Omagh Pride – Sat 14th June
    • Mid & East Antrim Pride – Sat 28th June
    • Belfast Pride – 18-27th July
    • Causeway Pride – Say 2nd Aug
    • Mid Ulster Pride – Sat 9th Aug
    • Foyle Pride – Sat 23rd Aug
    • Newry Pride – Sat 30th Aug
    • Trans Pride – Sat 13th Sept
    • Fermanagh Pride – September tbc
    • Lurgan/Bangor/Armagh TBC

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