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PRIDE [draft]

PRIDE 2025 provides an opportunity to celebrate and raise awareness about sexual health.

This year’s theme Take PRIDE in your sexual health invites individuals and organisations to take part and promote inclusive, empowering, and informed conversations around sexual health.

Dates: Summer 2025
Theme: Take PRIDE in your sexual health
Hashtags: #SexualHealthNI, #TakePrideNI

Follow us to stay up to date with this initiative:

Access the event toolkit below for key messaging, marketing materials (including social media posts, posters, flyers), ideas on how to participate, and additional online resources to help promote PRIDE 2025 online and offline.

  • Event toolkit

    Theme: Take PRIDE in your sexual health

    Dates: Summer 2025

    Published by: Public Health Agency, Communications

    About the toolkit: This toolkit is designed to help you get involved and promote PRIDE 2025 effectively. With a focus on sexual health awareness, this year’s theme encourages everyone to celebrate PRIDE by taking ownership of their sexual health and supporting inclusiveness in their communities.

    Who is this toolkit for? This toolkit is for individuals, community groups, advocates, and organisations who want to actively engage with and promote the PRIDE 2025 campaign.

     

    Objective

    To celebrate PRIDE while promoting confidence and knowledge around sexual health by:

    • Signposting to existing supports and services
    • Reducing stigma
    • Empowering individuals to seek and share information

    This aligns with Objective Five of the Sexual Health Action Plan 2023-26, which aims to create an environment where people feel confident in seeking and sharing information about their sexual health.

     

    Marketing materials

    This section includes assets and resources you can use to promote PRIDE 2025 online and offline.

    Social media posts, website images, videos, hashtags

    Ready-to-use content (posts, images, and videos) for Facebook, Instagram, X, LinkedIn, websites. Use the sample schedule below or tailor content to your audience. All graphics and videos are available to download from this page: www.sexualhealthni.info

    [insert Viola’s social media posts into the table below]

    Date Graphic Caption and hashtags

     

    Hashtags to use

    • #TakePrideNI
    • #SexualHealthNI

    Posters, flyers

    Print-ready materials for public areas, PRIDE stalls/tables, clinics, schools, and workplaces are available to download.

    • Poster theme: “Take PRIDE in your sexual health”

     

    How to participate

    Promotional strategies to help you engage your audience and boost participation during PRIDE:

    Collaborate with partners

    • Work with local LGBTQ+ groups, schools, influencers, clinics, and PRIDE organisers.
    • Share PRIDE event schedule and encourage others to attend or participate in online discussions or workshops.
    • Cross-promote events and messaging on social media to extend the campaign’s reach.

    Host or attend PRIDE events

    • In-person events: Host community workshops, panel discussions, information stalls/tables or outreach activities to facilitate open conversations. [collaborate with healthcare professionals to address common sexual health concerns].
    • Virtual events: Organise webinars, live Q&As, virtual peer talks focused on sexual health.
      Examples include HIV awareness sessions or sexual health myth-busting panels.

    Share stories, testimonials

    • Share personal stories or experiences from people who have benefited from open conversations about sexual health [young people, healthcare professionals, or advocates].
    • Feature voices from the community: young people, healthcare providers, or advocates.
    • Share quotes, clips, or video stories on your social media platforms.

    Create engaging content

    • Encourage local creators or youth groups to submit video messages, poems, or reels on:
      • ‘What does Taking PRIDE in your sexual health means to you?’
      • Highlight ‘What are the topics you wish we could talk about more?’
    • Highlight support services in fun, positive ways that resonate with LGBTQIA+ audiences.

     

    Key messages to share

    • Talk openly, live openly: Open conversations help reduce stigma and empower people to make informed choices about their sexual health.
    • Sexual health is health: Sexual health is a vital aspect of overall well-being, and discussions should be open, supportive, and non-judgmental.
    • Empowering individuals, especially youth: Encourage individuals to talk to young people and help them make informed, empowered decisions about their sexual health.

     

    Additional resources

  • PRIDE around Northern Ireland

    Find out about parades, workshops happening during PRIDE around Northern Ireland:

    Belfast Pride Festival
    Dates: Friday, 18th July to Sunday, 27th July 2025
    Pride Day and Parade: Saturday, 26th July 2025
    Description: Belfast Pride is one of the largest festivals in the city, featuring over 150 events across ten days. The centrepiece is the Pride Parade, which commences at 1:00 PM on 26th July. belfastpride.com

    Belfast Pride 2025
    Mid and East Antrim Pride
    Date: Saturday, 28th June 2025
    Location: Ballymena
    Description: This inaugural Pride event in Ballymena aims to celebrate diversity and promote inclusivity within the community. www.gayprideshop.co.uk

    Mayor hosts Pride Recognition Event | Mid and East Antrim Borough Council
    Foyle Pride Festival
    Dates: 23rd to 24th August 2025
    Location: Derry/Londonderry
    Description: Celebrating its 32nd anniversary, Foyle Pride represents the LGBTQ+ community in the North West and includes a parade and festival on Saturday, 23rd August. velvet-club.com

    Foyle Pride 2025 Belfast
    Omagh Pride
    Date: 14th June 2025
    Location: Omagh
    Description: Omagh Pride is set to celebrate the LGBTQ+ community with various events and activities. www.gayprideshop.co.uk

    Omagh Pride 2025: Celebrate Diversity, Equality, and Love in Omagh
    Causeway Pride
    Date: 2nd August 2025
    Location: Causeway Coast area
    Description: Causeway Pride aims to bring together the community in celebration of LGBTQ+ identities. glitterbeam.co.uk

    For the most accurate and up-to-date information, please refer to the official websites or social media pages of each event.

    Other events:

    • Omagh Pride – Sat 14th June
    • Mid & East Antrim Pride – Sat 28th June
    • Belfast Pride – 18-27th July
    • Causeway Pride – Say 2nd Aug
    • Mid Ulster Pride – Sat 9th Aug
    • Foyle Pride – Sat 23rd Aug
    • Newry Pride – Sat 30th Aug
    • Fermanagh Pride – September tbc
    • Trans Pride – Sat 13th Aug
    • Lurgan/Bangor/Armagh TBC

     

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